Latest Digital Marketing News 31/1/2025

Posted By

James Duggan

Published On

January 31, 2025

What’s Happening in Digital Marketing This Week?

This week, we explore Google’s latest Demand Gen features, the growing cost of Facebook and Super Bowl ads, and whether traditional SEO is becoming obsolete. With insights into marketing measurement, new AI search alternatives, and the latest conversion strategies, this edition provides actionable takeaways to keep your digital efforts ahead of the curve.

TL;DR

Too Long ; Didn't Read. This is our quick 1 or 2 sentence summary for those of you in a rush. Or click the Read More link for the full story!

Action

We outline the 'so what'. What you need to be thinking about or doing to maximise your digital marketing performance.

1. Google Introduces New Demand Gen Features

TL;DR: Google’s latest Demand Gen enhancements allow advertisers to leverage AI-driven audience expansion, enhanced creative automation, and optimised bidding strategies. These updates aim to improve reach and efficiency across Display, YouTube, and Discovery ads.

Action: Experiment with Google’s new Demand Gen features to refine audience targeting and improve campaign performance across multiple platforms.

2. The Future of Search: Is SEO Losing Its Edge?

TL;DR: With AI-powered search engines and personalised recommendations dominating, traditional SEO strategies may be becoming less effective. Marketers need to adapt their content strategies to stay relevant.

Action: Focus on multi-platform optimisation, including AI-powered search engines, social search, and personalised content discovery.

3. Super Bowl Ad Costs Reach New Heights in 2025

TL;DR: The cost of a 30-second Super Bowl ad has hit a record-breaking $7.5 million, pushing brands to rethink their advertising strategies for maximum ROI.

Action: Evaluate whether big-ticket ad placements align with your budget and explore alternative high-impact digital marketing strategies.

4. Google’s Meridian: A Free Marketing Mix Model for All

TL;DR: Google has made its Meridian marketing mix model freely available to all advertisers, offering a data-driven way to measure marketing effectiveness across different channels.

Action: Leverage Google’s Meridian model to gain deeper insights into your marketing investments and optimise budget allocation.

5. Facebook Ad Prices Are on the Rise Again

TL;DR: After a period of relative stability, Facebook ad prices have begun climbing again due to increased competition and algorithm changes affecting ad delivery.

Action: Reassess your Facebook ad strategy, focusing on campaign efficiency, creative optimisation, and alternative paid channels.

6. Conversion Optimisation: What’s Working in 2025?

TL;DR: Jon Loomer shares the latest insights into conversion optimisation strategies, highlighting data-backed approaches to increasing lead generation and sales.

Action: Apply the latest conversion optimisation techniques to improve lead quality and customer acquisition efficiency.

7. DeepSeek AI: The New Search Challenger

TL;DR: DeepSeek, a new AI-powered search engine, is gaining traction as an alternative to Google and Bing by prioritising AI-generated answers and contextual search experiences.

Action: Explore how AI search engines like DeepSeek may impact SEO strategies and consider optimising content for alternative search platforms.

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