Mar 2025
How to Create a Data-Driven Marketing Strategy
Here’s your no-nonsense guide to the hottest updates in digital marketing this week. In a fast-moving industry where staying ahead is key to success, being in the know gives you the competitive edge. Dive into our top updates, tools, and trends that have shaped the digital marketing world over the past 7 days.
TL;DR: TikTok briefly went offline in the U.S. as regulatory pressures mounted. It has now been granted a 75-day extension to find an American buyer, leaving businesses and creators in limbo.
Read More:
https://www.adexchanger.com/the-big-story/tiktok-on-the-clock/
Action: Assess how potential ownership changes might impact your TikTok campaigns and consider diversifying your social media strategy to reduce reliance on a single platform.
TL;DR: Google introduces enhanced tools for Performance Max campaigns, including advanced audience insights and real-time reporting to optimise ad performance.
Read More:
https://blog.google/products/ads-commerce/new-performance-max-features-2025/
Action: Explore the new Performance Max features to refine targeting and maximise campaign ROI through detailed audience insights.
TL;DR: Meta’s new advertising updates for 2025 focus on better privacy controls and more transparent ad performance metrics, catering to evolving user expectations.
Read More:
https://www.jonloomer.com/qvt/meta-advertising-changes-in-2025/
Action: Update your Meta advertising campaigns to align with privacy-first practices and leverage new performance metrics for optimisation.
TL;DR: WhatsApp is now part of Meta’s Accounts Center, enabling seamless cross-platform integrations for businesses. Brands can manage accounts and campaigns across Meta’s platforms more effectively.
Read More:
https://about.fb.com/news/2025/01/whatsapp-joins-accounts-center/
Action: Leverage this integration to create cohesive cross-platform campaigns and streamline customer communications through WhatsApp.
TL;DR: Microsoft Clarity emerges as a robust alternative to other analytics tools, offering heatmaps, session replays, and user behaviour insights at no cost.
Read More:
https://www.socialmediaexaminer.com/how-to-use-microsoft-clarity-a-powerful-analytics-alternative/
Action: Incorporate Microsoft Clarity into your analytics stack to gain deeper insights into user behaviour and optimise website performance.
TL;DR: Google’s updated Display & Video 360 platform focuses on connecting advertisers with high-quality inventory while providing tools for multi-channel campaign optimisation.
Action: Use Display & Video 360 to expand reach and achieve greater efficiency in multi-channel campaigns.
TL;DR: Neil Patel highlights the growing importance of optimising for diverse search platforms, from traditional engines to social media and voice assistants, in 2025.
Read More:
https://neilpatel.com/blog/search-everywhere-optimization/
Action: Audit your current SEO strategy to ensure optimisation across traditional, social, and voice search platforms.
TL;DR: Social Media Examiner shares a new content marketing framework for 2025, focusing on storytelling, video-first content, and personalised engagement strategies.
Read More:
https://www.socialmediaexaminer.com/content-marketing-strategies-for-2025-a-framework-for-success/
Action: Shift your content marketing strategy to emphasise video-first storytelling and personalised experiences to drive engagement.
