Latest Digital Marketing News 16/1/2025

Posted By

James Duggan

Published On

January 17, 2025

What’s Buzzing in Digital Marketing This Week?

We’ve done the legwork so you don’t have to. Here’s your quick, no-fluff roundup of what’s hot in digital marketing this week. In an industry that evolves at lightning speed, staying informed is essential to maintaining a competitive edge. Here are our top 10 updates, tools, and trends that are reshaping the digital marketing landscape in the last 7 days.

TL;DR

Too Long ; Didn't Read. A quick 1 or 2 sentence summary for those of you in a rush. Or click the Read More link for the full story!

Action

The 'so what'. What you need to be thinking about or doing to maximise your digital marketing performance.

‍1. TikTok Ban Moves Closer to Reality in the U.S.

TL;DR: The U.S. is edging closer to a full TikTok ban, potentially shutting down the app unless ByteDance divests its American operations. This decision may disrupt millions of creators and businesses relying on the platform.

Action: Diversify your social media strategy now to reduce dependence on any one platform and mitigate potential disruptions.

2. AI Marketing Trends for 2025

TL;DR: AI is driving major shifts in marketing strategies, from predictive analytics to hyper-personalisation. The adoption of AI across industries is expected to double efficiency and cut campaign costs by 30%.

Action: Incorporate AI-driven tools to enhance campaign personalisation and optimise your audience targeting.

3. ChatGPT Launches Scheduled Tasks Feature

TL;DR: OpenAI's ChatGPT now offers a scheduled tasks feature, enabling users to set reminders, automate workflows, and integrate tasks across apps, making it more competitive with tools like Siri and Google Assistant.

Action: Leverage ChatGPT’s new features to streamline team workflows and improve operational efficiency.

4. Brands See Increased Traffic from AI-Powered Search Tools

TL;DR: AI-powered search tools like Google Gemini and ChatGPT are driving more traffic to brands, shifting focus away from traditional search engine optimisation (SEO) practices.

Action: Update your SEO strategies to align with AI-powered search algorithms and prioritise content that answers user queries directly.

5. Creative Storytelling Shines in YouTube Ads

TL;DR: Google released insights on the top-performing YouTube ads of 2024, highlighting the importance of authentic storytelling and emotional connections in driving ad performance.

Action: Focus on emotional storytelling in video content to engage your audience and stand out in a crowded digital space.

6. Next-Gen Marketing Mix Modelling Takes Shape

TL;DR: Advanced marketing mix modelling (MMM) is gaining traction as a critical tool for measuring ROI across fragmented digital channels, blending real-time data with predictive AI.

Action: Review your measurement & attribution models to ensure you are getting the best picture of performance & effectiveness.

7. Five Key AI Trends for 2025

TL;DR: A Digiday report outlines five transformative AI trends for marketing, including real-time content creation, voice AI, and advanced predictive analytics, reshaping e-commerce and media strategies.

Action: Prioritise investments in voice AI and predictive analytics to stay ahead of industry changes.

8. Google Shares 2024 AI Updates

TL;DR: Google recapped its 2024 AI advancements, showcasing breakthroughs in conversational AI, search personalisation, and AI ethics, setting the stage for 2025 innovation.

Action: Explore Google’s AI advancements for opportunities to integrate their tools into your marketing strategies.

9. Meta Adjusts Content Moderation Policies

TL;DR: Meta announced plans to relax content moderation, focusing on "more speech and fewer mistakes" while shifting toward AI-powered moderation to handle scale.

Action: Monitor ad placements on Meta’s platforms to ensure alignment with brand values amid changing content standards.

10. Google’s Enhanced Tagging for Better Measurement

TL;DR: Google unveiled new tagging options to improve measurement capabilities in Google Ads, helping marketers gain deeper insights into customer journeys.

Action: Implement Google’s enhanced tagging features to gain actionable insights and improve campaign performance.